Meet Kristyn Jackson
Research Area: Services Marketing
Service-dominant logic and value co-creation
Transformative and nonprofit marketing
Patient capability and reflexivity in value co-creation
What’s your thesis about?
My research is in service-dominant logic, an area from services marketing. Service-dominant logic proposes consumers are actively involved in exchange with producers. This is showcased through “value co-creation”. My research investigates what role ‘reflexivity’ plays in value co-creation. Reflexivity is a sociological concept. To be reflexive, individuals are aware of how their histories, current situation, and motivations impact their behaviour. I am drawing on the practice theories of Bourdieu and Giddens; while Giddens proposes individuals are always reflexive, Bourdieu believes people are usually unreflexive.
What would you be doing now if not the PhD?
I’ve got big dreams to work as a marketing researcher and analyst, preferably in an agency that values social marketing.
What made you decide to complete a PhD?
I always loved learning as a child, and when I started my undergrad, I met some inspirational lecturers and tutors who motivated me to pursue a PhD. I love researching because it lets me read and learn until my heart’s content.
What’s your favourite part of grad life been so far?
Getting to know other grad students and learning about their research over coffee and lunch.
What’s your dream job (no matter how silly!)?
Probably being an artist – a painter or illustrator.
How do you de-stress?
Up in the mountains on a bushwalk, on a roadtrip with my family and friends, or best yet at home with tea and a book.